Objective: To understand and know about the form field interaction from user behavior perspective. Track the form field interaction and last active field until user made the form completion with two separate categories, soft and hard drop.

Not in Scope: Form completion rate, form error capturing and other form related metrics.

Story: There was a day when the form registration had three or more steps to complete one set of process. Weird, right? Yes, believe me there were up to four steps to complete a single registration process and it took almost 10 to 15mins of time to enter in…

Jayakrishnaa Pharthasarathy

Digital Analytics | CDP Enthusiastic

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