PinnedJayakrishnaa PharthasarathyinJayakrishnaaP — Digital Analytics PlatformAdobe Analytics: Form Abandoned TrackingObjective: To understand and know about the form field from user behavior perspective. Track the form field interaction and last active…5 min read·Feb 9, 2021----
Jayakrishnaa PharthasarathyAdobe Event Forwarding — Server Side Tag ImplementationWhat/How/why4 min read·May 26, 2023----
Jayakrishnaa PharthasarathyIOS 15 — Implication over the marketing analyticsObjective: To understand the recent release on the IOS 15 update (Sep 20th 2021) and specifically in terms of implication and consequence…7 min read·Oct 14, 2021----
Jayakrishnaa PharthasarathyAdobe Analytics implementation using ALLOY.JS (AEP Web SDK) through edge network11 min read·May 28, 2021----
Jayakrishnaa PharthasarathyinJayakrishnaaP — Digital Analytics PlatformAdobe Analytics — Advisable Dimensions (Should consider in Implementation and reporting, why!!!)Objective: To understand the need for custom dimension and utilizing the same in the implementation/reporting areas. Most of this should…5 min read·Apr 6, 2021----
Jayakrishnaa PharthasarathyinJayakrishnaaP — Digital Analytics PlatformAdobe Target: Response Token and Debugging approachObjective: To understand and explore the debugging areas on the adobe target for the certain parameters using the response tokens features.5 min read·Feb 26, 2021----